August 19, 2026

When Phone Lines Are Busy, Social Media Keeps You Informed 📱

SEMO Electric Cooperative and GoSEMO Fiber recently welcomed Ricki Spargo, on the left of the photo below with Team SEMO’s Chas Kersey, of the Association of Missouri Electric Cooperatives for a discussion about social media and member communication.

SEMO Electric and GoSEMO are often recognized for maintaining a strong and active social media presence. Spargo visited to better understand what has contributed to that success while also sharing best practices and ideas being used by other electric cooperatives across Missouri. The conversation focused on using social media to strengthen relationships, tell the cooperative story and provide timely information to members and subscribers. One topic discussed was the important role social media plays during storms and outages. While no phone system is designed to handle thousands of calls at the same time, social media allows Team SEMO to quickly communicate outage information, restoration progress, safety messages and other important updates to large numbers of people at once.