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We use customer information, including personally identifiable information, primarily to conduct business activities related to our provision of reliable and high-quality Services. More specifically, we may use personally identifiable information to: install, maintain, and upgrade Services and the devices and software we use to provide them; to bill properly for Services; to send you pertinent information regarding the Services; to configure and improve the Services; to detect unauthorized reception of the Services; to offer you other services or products that we think may be of interest to you (subject to your right to limit or restrict us from making these offers as described in this Privacy Notice) and for tax and accounting purposes. We also keep records from research concerning customer satisfaction and viewing or system use habits.